EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here has run into some glitches with the rollout of its new "Friends" loyalty-card program, according to reports. "What we found is that some cards, the mag stripes just aren't standing up," a company spokesman was quoted as telling the Orange County Register this week. The Friends card allows shoppers to earn one point for every dollar they spend, and then earn a $1 cash reward when they reach 100 points. Customers can also earn ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.