WEST DES MOINES, Iowa – Hy-Vee is kicking off the holiday sales season on Friday with a coordinated Parmigiano-Reggiano promotion dubbed “The Crack Heard Round the Midwest.” At precisely 11:11 a.m. on November 11, 135 Hy-Vee stores in eight states will crack a giant wheel of Parmigiano-Reggiano cheese. The event may not rival the historic Shot Heard Round the World, but according to Hy-Vee officials, it certainly will be history-making. They pointed out it's the first time, the company has ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.