WEST DES MOINES, Iowa – Hy-Vee is kicking off the holiday sales season on Friday with a coordinated Parmigiano-Reggiano promotion dubbed “The Crack Heard Round the Midwest.” At precisely 11:11 a.m. on November 11, 135 Hy-Vee stores in eight states will crack a giant wheel of Parmigiano-Reggiano cheese. The event may not rival the historic Shot Heard Round the World, but according to Hy-Vee officials, it certainly will be history-making. They pointed out it's the first time, the company has ...
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