OMAHA, Neb. — Retailer Pamida here has selected Ivie & Associates as its agency of record following a review, the marketing firm said.
Flower Mound, Texas-based Ivie will provide services including project management, retail marketing services, staff enhancement, print procurement, creative, public relations and photography.
"This partnership will help Pamida achieve its goal of being the best retail store for small town and rural America," said Stan Latacha, senior vice president and chief marketing officer for Pamida.
Pamida operates 193 stores in 17 states, primarily in the Midwest, offering a range of general merchandise and consumables, including pharmacy and grocery products.
Its previous agency of record was Omaha-based Surdell & Partners.