LAS VEGAS — Walgreens received the Best Retailer of the Year Licensing Excellence Award here Tuesday for its use of “The Biggest Loser” brand in an exclusive line of meal bars and shakes.
The products are based on the television show that challenges overweight contestants to shed pounds through comprehensive diet and exercise as they compete for The Biggest Loser title and $250,000. The shakes and bars are licensed through NBCUniversal Television Consumer Products and Reveille.
Developed with the oversight of The Biggest Loser nutrition expert Dr. Michael Dansinger to satisfy hunger, shakes and meal bars contain 10 grams of protein.