Drive Traffic in Single Serve Frozen for the New Year Entering into the New Year, consumers are looking for ways to get their eating habits back to normal following over-indulgence from the holidays. A main contributor to calorie overconsumption is portion distortion. Retailers can capitalize on Post Holiday healthy eating to drive sales in the frozen single serve aisle. Recent research findings suggest that portion-controlled frozen meals eaten as part of a reduced-calorie eating plan ...
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