A&P is to women with the launch of a private label beauty line and beauty tips on social media.
The new America’s Choice beauty line includes about one dozen products, including daily facial crème, BB cream and eye makeup remover.
The retailer is promoting the line in-store in ads and on social media.
The launch comes at a time when the retailer is targeting females in other ways. For instance, it posts a beauty tip every Tuesday on its Facebook page.
The tips provide women with hair, fashion and cosmetic advice.
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