The first products certified as “truly natural” by the Natural Products Association are just now hitting stores. Among the approved health and beauty items are lip balms from Aubrey Organics, balms and glosses from Burt's Bees, and body cremes from J.R. Watkins Apothecary. The certification program and its logo were introduced earlier this year by the NPA and charter companies amid intense competition for consumer dollars. “We're talking about a category that's been very penetrated, that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.