While retailers like Meijer, Publix, Stop & Shop, Wegmans, Kroger and Wal-Mart threw all-night book parties for the July release of “Harry Potter and the Deathly Hallows,” the take-away for most supermarkets was that making books visible to customers also makes them disappear from shelves. “We did carry the Harry Potter books, and they flew right out without us running any specials on them,” said Robin Bonnett, general merchandise supervisor at Day's Market Place in Heber City, Utah. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.