OAKLAND, Calif. — Clorox Co. will acquire Burt's Bees, Morrisville, N.C., for $925 million by the end of the year.
With that, the CPG giant said, its priority will be to increase distribution of the natural personal care brand in the U.S. and internationally, particularly in the grocery channel.
“We think there is significant opportunity in grocery, where Burt's Bees does less than $20 million of revenue,” Donald Knauss, chairman and chief executive officer of Clorox, told analysts late ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In