Supermarkets are tuning into the cooking show craze. At a time when Rach, Martha and Emeril are household names, partnerships with celebrity chefs and cookware sets supporting the techniques they’ve made popular are helping grow food retailers’ share of the housewares space. MULTIMEDIA: STOVETOP STARS Celebrity chefs bring branded cookware to retail aisles. Take a look at photos and videos of the TV chefs and their cookware lines. Hy-Vee has an exclusive ...

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