The middle ground reportedly is eroding in the oral care category. Retailers report sales movement is either toward higher-priced niche items or down the price scale to store brands. They recognize consumers seek good deals on certain products, but also want a broad selection of items that are both health-oriented or replicate a visit to the dentist. Meanwhile, niche products continue to be cut into the planogram to lure shoppers who are interested in maintaining their health. Al Jones, ...

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