Here are some category extensions and marketing angles that clinical-strength antiperspirants might have a future stake in: Private Label: Clinical-strength antiperspirants offer private label an opportunity, because they are priced so much higher than standard versions, according to Al Jones, senior vice president, procurement and marketing, Imperial Distributors, Auburn, Mass. “As long as you can convince a consumer that the product is good, then maybe this is an area where private label ...
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