This year's cold/flu season, plagued by especially bad bug viruses, has driven consumers to seek defense by downing immune-system elixirs. The sales numbers tell the story for demand of flu-related products in general. Nielsen reported last week that consumers stocked up on preventive, treatment and sanitizing products at an increased rate. Thermometers, vitamins, cough and cold remedies, orange juice, cleaning products, tea and soup all reported year-over-year increases. Researchers and ...

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