LITTLE FALLS, N.J. — Consumers most frequently pick mass merchandisers over other outlets when it comes to purchasing over-the-counter drugs, according to a study released this week by Kline & Co. here, a global management consulting and market research firm. Data from U.S. Consumers' Perceptions of OTC Drugs 2007 shows that mass merchandisers like Wal-Mart and Target are supplanting supermarkets and drug stores as the preferred venue for consumers of OTCs. In a survey of nearly 1,000 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.