With eye care sales showing promise, food retailers need to promote and cross-merchandise the category more often to win sales from other channels of trade. “If you think about how many people use the eye care category, I don't think the supermarket industry does a good job with frequency of promotions,” said Jim Wisner, president, Wisner Marketing Group, Libertyville, Ill. A GM/HBC executive from a Southeastern grocery chain said he recognizes the need to cross-promote sunglasses with sun ...

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