ROCHESTER, N.Y. — Wegmans Food Markets here welcomed the over-the-counter availability of allergy medicine Zyrtec, and its generic counterpart cetirizine, late last month. “When the most popular allergy medicine prescribed by allergists and pediatricians becomes available without a prescription, it's news. Zyrtec [the branded product from McNeil Consumer Healthcare, Fort Washington, Pa.] is now available over the counter. It's also on the shelf under its generic name cetirizine, with a ...

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