Gift cards have hit critical mass and are now an important revenue stream for supermarkets. Cincinnati-based Kroger demonstrated this earlier this year when it offered a 10% bonus to shoppers who converted their economic stimulus checks or tax refunds into Kroger gift cards. One analyst said in a research note that Kroger stood to add 1% to 3% in same-store sales in the second quarter through its stimulus-check-to-gift-card conversions. According to a Packaged Facts report, the gift card ...

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