PHOENIX — New research to be presented here yesterday at the General Merchandise Marketing Conference of Global Market Development Center, Colorado Springs, confirms the importance of interdepartmental cross-merchandising in building sales and market share, according to the researchers, said Jerry Friedler, an independent consultant based in Milton, Mass., who authored the study for GMDC. The study looked at a Valentine’s Day test in four “substantial” chains in various regions of the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.