It's the calm after the storm. The hair care category has seen top-to-bottom changes in products, packaging and marketing in recent years. Retailers and wholesalers told SN that little new has been announced so far this year, and nothing extraordinary is expected soon. This gives them the chance to conduct category reviews based on all the activity that has taken place so far, and evaluate the market, which most see as moving upscale. “There is not a lot of innovation right now, but ...
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