There is growing evidence that more consumers are attempting to replace a dental office visit with oral care products sold on store shelves. Specifically, these include high-end whitening kits that tout “professional strength” and toothpastes that claim to replicate a visit to the dentist. Timothy Dowd, senior analyst for Packaged Facts, Rockville, Md., calls this trend “Home Pro Oral Care.” “It encompasses a particular group of products,” he said. “How far this trend will go and whether ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.