Pet insurance, one of the newest financial products to be offered by supermarkets, is growing quickly. The growth comes in response to the rising cost of veterinary care that's been fueled by advances in medical treatment for pets — and a willingness on the part of pet lovers to pay for the services. Last year, people spent an estimated $195 million in premiums for pet insurance in the U.S., up from $161 million in 2006, said Laura Bennett, chief executive officer of Embrace Pet Insurance, ...

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