CINCINNATI — Two of the biggest traditional supermarket chains have upped the consumer incentives in their fuel promotions, in both cases doubling the credits given for purchasing gift cards in stores. The programs, by Kroger Co. here and Safeway, Pleasanton, Calif., are to run through the holiday season. The timing of the promotions was notable given the recent and dramatic downturn in gas prices, but the promotions were doubtless planned months ago when fuel was in the $4-a-gallon range. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.