It proved to be the best of both worlds for Wal-Mart Stores when the retailer partnered with Disney Consumer Products to open 750 Hannah Montana Shops in Wal-Mart stores earlier this year, prior to the theatrical release of a related concert movie. The Bentonville, Ark., discounter got an opportunity to nationally promote itself through tie-ins to the release, and it got to merchandise a unique assortment of 140 Hannah Montana products. Besides being able to co-promote what is said to be a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.