Depending on the game plan, licensed products can mean big gains or big losses.
Whether from the movies, television or sports, licensed products can be a lucrative sales opportunity for supermarkets requiring close attention to trends and timing, according to retailers, wholesalers and other experts interviewed by SN.
“If you are going to sell a good licensed product, it all depends on timing,” said Anthea Jones, vice president, non-foods and pharmacy, Bi-Lo, Greenville, S.C. Mainstream ...
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