A new report released in June by the Global Market Development Center shows hair care is a nonfood gateway category into the health and wellness lifestyle. The study hints that retailers need better insight into where their shoppers are in the wellness continuum. “It's important to understand that peripheral shoppers will evolve over time in the wellness lifestyle” to become mid-level and eventually core consumers, said Chris DePetris, GMDC's director of wellness programs. For example, a ...

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