Since the days of “take two and call me in the morning,” the internal analgesics category has remained a high earner, in part by making slight changes based on consumer preference. Supermarkets that follow these trends and merchandise accordingly are set to continue gaining fresh profit from the less-than-fresh category, retailers and wholesalers told SN. Internal analgesics command $2.3 billion in sales for supermarkets, drug stores and mass merchandisers excluding Wal-Mart, according to ...
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