More supermarkets are getting into the drug counseling business and are expecting it to add significant dollars to their pharmacy bottom lines. Medication Therapy Management — known widely as ‘MTM’ — came to prominence as a reimbursed service of the Medicare prescription drug benefit, which became effective Jan. 1, 2006. Now MTM services are quickly spreading beyond Medicare to other types of medical coverage, attracting the interest of commercial health insurance companies, employer ...

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