Data drives category management, and the bigger the company, the better the data. While an abundance of syndicated scan information has made most health and beauty care segments the equal of food in category management, general merchandise — with the exception of prominent sections like batteries and lighting — is lagging the industry. Not coincidentally, the HBC field is comprised of large companies as big or bigger than the food giants. Some, like Unilever and Procter & Gamble, ...

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