Relevance is everything when it comes to growing the greeting card category. One example of how the social expression industry is staying connected in a digital, wireless world can be seen in supermarket card aisles this Mother's Day, May 11, when Hallmark rolls out its $5.99 Mother's Day cards with a recordable voice feature. A computer chip embedded in the card will allow the sender to record a 10-second greeting, followed by a 15-second musical clip. Earlier this year, the company ...

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