ORLANDO, Fla. -- The growing Hispanic market is just as likely to buy and read magazines as the general market in the U.S., with a greater emotional tie and emphasis on using magazines for education, said Wayne Eadie, senior vice president of research, Magazine Publishers of America, New York, at MPA's Retail Conference being held here in conjunction with the International Periodical Distributors Association, also New York, this week. The information is based on a telephone interview ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.