While still a small part of the oral care category, natural products are starting to take their place alongside their mainstream counterparts. For example, at Bi-Lo, Greenville, S.C., has put Tom's of Maine products in its oral care set, as well as in the natural and organics area. “It actually sells better in the oral care section,” said Tom Cerwick, senior category manager, non-edibles. “It's a trade-up, and the consumer feels that it's a little bit more ecological.” These products also ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.