Gift cards are becoming almost ubiquitous in supermarkets and it's because of what's possibly the single most important factor for shoppers today: convenience. In recent years, supermarkets have been carrying an ever-expanding selection of cards from other retailers, or other retail channels, from the Gap to iTunes, and they've seen sales of these items explode as consumers pick them up while shopping. “It's just all about convenience and one-stop shopping,” said Nate Acheson, general ...
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