LAKELAND, Fla. — Publix is promoting the adoption of electronic prescribing capabilities in Florida. Last week, the retailer joined the ePrescribe Florida Collaborative, a group formed by Blue Cross Blue Shield of Florida, Jacksonville; Humana, Louisville, Ky.; and AvMed, Gainesville, Fla., in December 2006. “E-Prescribing is a more efficient, safe and secure method of transmitting prescriptions to the pharmacy,” Brous said. “It gives you a prescription that is easy to read and understand.” ...

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