LAKELAND, Fla. — Publix became part of a statewide effort to promote the adoption of electronic prescribing capabilities in Florida this month. “As a member, we act in an advisory capacity in helping to get the word out about using electronic prescribing to the physician community,” said Maria Brous, spokeswoman for Publix. Called the ePrescribe Florida Collaborative, the group was founded by three major health plans in December of 2006: Blue Cross Blue Shield of Florida, Jacksonville; ...

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