Retailers are hoping to win with “The Biggest Loser.” While many categories have taken a hit from the economy, a hit TV show that emphasizes health and wellness could provide a sales lift during the traditional sales season for fitness products in January. Among many other supermarket companies, Bashas', Chandler, Ariz., and Coborn's, St. Cloud, Minn., will offer a promotion in that period based on 11 licensed products from the hit NBC TV reality weight-loss series, “The Biggest Loser.” ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.