The back-to-school selling season, traditionally considered second only to fourth-quarter holidays and a barometer of how year-end holiday sales will fare, for some food retailers has become more complex, and for others, the season has morphed into less than the second-biggest-selling season of the year. Supermarkets are forced to consider a number of factors that have converged to impact the BTS selling season. These include the extreme competitiveness in the marketplace; changes in how ...

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