Supermarket retailers who scrutinize their reading racks may yearn for the magic to return. That magic represented 15 million copies of last year's blockbuster “Harry Potter and the Deathly Hallows” book that sold within 24 hours of its release. The unprecedented media frenzy around the book, which helped drive retail sales prior to its release, is rare. The final edition to the seven-book J.K. Rowling series pushed hardcover juvenile sales up 13% in net dollar sales and a 10.5% increase ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.