The occasional bone and an old rug to sleep on simply won't cut it for today's household pets. “Because we now think of pets in human terms, we're no longer happy just to buy our pet something that would make them happy on pet terms,” said Bob Vetere, president of the American Pet Products Association. “We're upgrading, and what we're doing is we're buying nicer toys and lots of things besides just food and other bare necessities.” Whether the pets themselves demand this level of ...

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