Greeting cards signify a celebration, but for supermarkets the celebration has died down a bit. That's because the recession and a new generation of e-cards, including greetings for mobile phone and Facebook users, have turned up the heat on retailers selling traditional paper varieties. Faced with such stiff headwinds, supermarket operators are starting to take a closer look at their gift cards and how they sell them. And what they're finding are some hard truths. “I think in the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.