While magazines contribute much more profit than many other items, magazine suppliers will have to work hard to persuade retailers not to cut their space. That's the message that Thomas Griffith, senior consultant with the Willard Bishop consultancy, Barrington, Ill., will deliver at this week's Retail Conference in Tampa of the Magazine Publishers of America and the International Periodical Distributors Association, both based in New York. The 2007 Grocery SuperStudy from Bishop reports ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.