What will be the last supermarket category affected by the sour economy? Many supermarket executives and other observers say a very strong candidate is nonfood baby products. Even if low-income consumers are forced to cut back, more affluent customers will continue to spend, and indulgent grandparents are seen as impervious to all but the most severe downturns. While some dollars may be lost as consumers trade down to private label in commodities, like baby wipes and powder, worries about ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.