HOUSTON — Demonstrating the power of in-store marketing, a number of supermarkets participated in a consumer promotion in partnership with DVD rental kiosk vendor The New Release, which had 43,000 consumer entries in 1,600 locations over a six-week period. The final winners were announced this week. “The unprecedented response to our promotion is even more remarkable since marketing efforts were principally driven through in-store signage, posters and flyers and on the company’s website,” ...
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