STRENGTH OF BRAND: Nature's Bounty, nationally distributed, scores high consumer recognition. IN-STORE EXECUTION: Category supported at shelf and through retail-supported promotions. FOCUS ON COSTS: Efficient distribution results in competitive retail prices. NBTY HAS BUILT ITS reputation with retailers by staying true to its mission: Deliver the highest-quality nutritional supplements with the best value. When it comes to vitamins sold at retail and within other distribution channels, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.