Supermarkets are still challenged about how to resuscitate sales in the primary general merchandise and health and beauty care categories. Departments that are not tracked by Information Resources Inc., Chicago — like pharmacy, fuel and gift cards — continue to show strength. They have become some of the biggest and fastest-growing powerhouse parts of the store. In terms of percentage growth for traditional scan-data categories, vitamins are showing increases, as are mouthwash and sun care ...

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