Whole Foods Market, Austin, Texas, recently developed a seal called “Premium Body Care.” The seal marks products sold at Whole Foods that meet the retailer's private standard for personal care products. Products with the seal are free of synthetic fragrance and can't contain any of about 250 synthetic chemicals, including parabens, polypropylene and polyethylene glycols, and sodium lauryl and laureth sulfates. “The Whole Foods Premium seal is important; it is the first major retailer ...

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