Online grocery ordering will approach 4% of total sales nationwide — a jump of more than 20% over current levels — and will exceed those levels by a wide margin in certain markets, according to Bill Bishop, chief architect of Brick Meets Click. “We estimate that today about 3.3% of grocery sales are done online and that this will approach 4% by the end of 2014, depending on how fast Amazon moves and, in the process, moves Walmart to get more aggressive, which will speed up ...
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