As a young company, Ella’s Kitchen appreciates every retail placement it gets. But since Ella’s is a small brand, retailers typically take on just a few of its organic baby food stockkeeping units. “We’re a small player in a big market,” noted Amanda Thomas, Ella’s vice president of marketing. To increase visibility, it opted to sell direct-to-consumer. The only problem was that some third-party e-commerce companies would only take on Ella’s ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.