Delivering lobsters to consumers is a tricky business, but online retailer manages to do it with only seven employees. “We’re an entirely virtual business. We don’t have any brick and mortar whatsoever,” said Mark Murrell, owner of Black Point Seafood, the company that runs the online store, at a Seafood Expo panel last month. Wholesalers supply, pack and ship the product straight to Black Point Seafood’s customers. Initially using programs ...

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