Generation Y is the food retail industry’s white whale. These 18- to 34-year old “Millennial” consumers spend $170 billion each year, according to a comScore report, but their shopping habits are pretty different from previous generations’. Tamara Barnett, senior director of strategic insights at the Hartman Group, calls this generation “brand agnostic.” And so Millennials have been a driving force behind the rise of private ...

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