Oreo parted ways with the equally iconic Jell-O brand last October as part of a spinoff that grouped the former with global snacks Cadbury, Nabisco and Ritz, and the latter with U.S. grocery brands Maxwell House, Planters and Oscar Mayer. Irene Rosenfeld, chairman and CEO of Mondelez International, orchestrated the split and chose to head the global snack business, which, with $36 billion in sales, is twice the size of the American grocery business that retains the Kraft ...

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